INDUSTRY:
WELNESS & HOSPITALITY
CLIENT:
LUXE WELLNESS CLUB
EXPERIENCE:
BRANDING_ UX_UI design
Luxury Wellness Hospitality
Brand Identity, UX & Booking Experience
Logo Design
Luxury Aesthetic
Website Redesign
Search Experience
Wellness & Travel
UX Audit
Editorial & Referencing Platform
About.
I led the brand and digital revamping of a luxury wellness hospitality platform a reference website featuring curated editorial content and hotel listings for high-end wellness experiences worldwide.
The project started with a full brand identity overhaul: new logo, color palette, and visual language crafted to reflect the sophistication and exclusivity of the platform's positioning and its partner hotels.
Beyond the visual identity, I redesigned the entire website experience - rethinking the information architecture to simplify how users browse and discover offers, through smart categorization by type, price range, and services. The goal was to reduce cognitive load and help users quickly identify the experience that truly matches their needs.
A key design challenge was creating a stronger connection between editorial content and booking intent - bridging the gap between inspiring articles and actionable decisions. I introduced a structured summary layer allowing users to quickly extract the key details from each offer and move confidently toward contacting the sales team.
The redesign also served as a strategic signal to luxury hotel partners - delivering a platform experience worthy of their brand image and service standards, reinforcing trust and long-term partnership commitment.
Luxury Wellness Hospitality
Brand Identity, UX & Booking Experience
Logo Design
Luxury Aesthetic
Website Redesign
Search Experience
Wellness & Travel
UX Audit
Editorial & Referencing Platform
About.
I led the brand and digital revamping of a luxury wellness hospitality platform a reference website featuring curated editorial content and hotel listings for high-end wellness experiences worldwide.
The project started with a full brand identity overhaul: new logo, color palette, and visual language crafted to reflect the sophistication and exclusivity of the platform's positioning and its partner hotels.
Beyond the visual identity, I redesigned the entire website experience - rethinking the information architecture to simplify how users browse and discover offers, through smart categorization by type, price range, and services. The goal was to reduce cognitive load and help users quickly identify the experience that truly matches their needs.
A key design challenge was creating a stronger connection between editorial content and booking intent - bridging the gap between inspiring articles and actionable decisions. I introduced a structured summary layer allowing users to quickly extract the key details from each offer and move confidently toward contacting the sales team.
The redesign also served as a strategic signal to luxury hotel partners - delivering a platform experience worthy of their brand image and service standards, reinforcing trust and long-term partnership commitment.
Luxury Wellness
Hospitality
Brand Identity, UX
& Booking Experience
Logo Design
Luxury Aesthetic
Website Redesign
Search Experience
Wellness & Travel
UX Audit
Editorial & Referencing Platform
About.
I led the brand and digital revamping of a luxury wellness hospitality platform a reference website featuring curated editorial content and hotel listings for high-end wellness experiences worldwide.
The project started with a full brand identity overhaul: new logo, color palette, and visual language crafted to reflect the sophistication and exclusivity of the platform's positioning and its partner hotels.
Beyond the visual identity, I redesigned the entire website experience - rethinking the information architecture to simplify how users browse and discover offers, through smart categorization by type, price range, and services. The goal was to reduce cognitive load and help users quickly identify the experience that truly matches their needs.
A key design challenge was creating a stronger connection between editorial content and booking intent - bridging the gap between inspiring articles and actionable decisions. I introduced a structured summary layer allowing users to quickly extract the key details from each offer and move confidently toward contacting the sales team.
The redesign also served as a strategic signal to luxury hotel partners - delivering a platform experience worthy of their brand image and service standards, reinforcing trust and long-term partnership commitment.
Challenge.
Balancing editorial richness with decisional clarity
The platform's value lies in its depth of content, but too much information was slowing users down. The challenge was preserving the editorial quality while creating clear shortcuts to decision-making and sales contact.
Redesigning search for real user intent
Reduction in the time and number of steps required for users to find a relevant wellness offer, thanks to improved categorization by type, price range, and services. Moving beyond basic filters to design a search experience that reflects how luxury wellness travelers actually think and choose : by mood, need, destination, or service type rather than purely technical criteria.Elevating the brand to match a luxury positioning
Creating a visual identity strong enough to sit alongside the world's most prestigious wellness hotels, while remaining functional and conversion-oriented as a digital platform.Connecting content to conversion
Designing a seamless bridge between long-form editorial articles and concrete sales actions, ensuring users never lose momentum between inspiration and booking intent.Reassuring and retaining luxury partners
Demonstrating through design that the platform is a credible and prestigious showcase for high-end hotel brands, capable of attracting and converting their target clientele.
Result.Lead Generation
& Sales ConversionMeasurable increase in inbound calls and contact requests to the sales team, driven by a clearer and more decisive user journey from article reading to booking intent.
Search
& Discovery EfficiencyReduction in time and steps needed for users to find a relevant wellness offer -through improved categorization by type, price range, and services.
Partner Confidence
& Platform
CredibilityPositive qualitative feedback from luxury hotel partners on the platform's ability to reflect the standard and image of their services -measured through partner satisfaction surveys and renewed partnerships post-relaunch.
Challenge.
Balancing editorial richness with decisional clarity
The platform's value lies in its depth of content, but too much information was slowing users down. The challenge was preserving the editorial quality while creating clear shortcuts to decision-making and sales contact.
Redesigning search for real user intent
Reduction in the time and number of steps required for users to find a relevant wellness offer, thanks to improved categorization by type, price range, and services. Moving beyond basic filters to design a search experience that reflects how luxury wellness travelers actually think and choose : by mood, need, destination, or service type rather than purely technical criteria.Elevating the brand to match a luxury positioning
Creating a visual identity strong enough to sit alongside the world's most prestigious wellness hotels, while remaining functional and conversion-oriented as a digital platform.Connecting content to conversion
Designing a seamless bridge between long-form editorial articles and concrete sales actions, ensuring users never lose momentum between inspiration and booking intent.Reassuring and retaining luxury partners
Demonstrating through design that the platform is a credible and prestigious showcase for high-end hotel brands, capable of attracting and converting their target clientele.
Result.Lead Generation & Sales Conversion
Measurable increase in inbound calls and contact requests to the sales team, driven by a clearer and more decisive user journey from article reading to booking intent.
Search & Discovery Efficiency
Reduction in time and steps needed for users to find a relevant wellness offer -through improved categorization by type, price range, and services.
Partner Confidence & Platform Credibility
Positive qualitative feedback from luxury hotel partners on the platform's ability to reflect the standard and image of their services -measured through partner satisfaction surveys and renewed partnerships post-relaunch.
Challenge.
Balancing editorial richness with decisional clarity
The platform's value lies in its depth of content, but too much information was slowing users down. The challenge was preserving the editorial quality while creating clear shortcuts to decision-making and sales contact.
Redesigning search for real user intent
Reduction in the time and number of steps required for users to find a relevant wellness offer, thanks to improved categorization by type, price range, and services. Moving beyond basic filters to design a search experience that reflects how luxury wellness travelers actually think and choose : by mood, need, destination, or service type rather than purely technical criteria.Elevating the brand to match a luxury positioning
Creating a visual identity strong enough to sit alongside the world's most prestigious wellness hotels, while remaining functional and conversion-oriented as a digital platform.Connecting content to conversion
Designing a seamless bridge between long-form editorial articles and concrete sales actions, ensuring users never lose momentum between inspiration and booking intent.Reassuring and retaining luxury partners
Demonstrating through design that the platform is a credible and prestigious showcase for high-end hotel brands, capable of attracting and converting their target clientele.
Result.Lead Generation
& Sales ConversionMeasurable increase in inbound calls and contact requests to the sales team, driven by a clearer and more decisive user journey from article reading to booking intent.
Search
& Discovery EfficiencyReduction in time and steps needed for users to find a relevant wellness offer -through improved categorization by type, price range, and services.
Partner Confidence
& Platform CredibilityPositive qualitative feedback from luxury hotel partners on the platform's ability to reflect the standard and image of their services -measured through partner satisfaction surveys and renewed partnerships post-relaunch.
"Murielle a réussi là où d'autres avaient échoué. Refaire notre logo et la charte graphique de notre site internet avec brio. Elle a compris exactement ce que je cherchais et nous a aidé à franchir un palier. Je recommande à 100%"
Pascal Languillon
CEO Luxe Wellness Club
CEO Luxe Wellness Club
